Bloomberg owned by NYC Mayor Bloomberg, spans a tv channel, radio station, financial terminal, and website which reaches millions of viewers. They just covered Oscar as a top-ranked Greater Swiss Mountain Dog who will be walking to Madison Square Garden.

http://www.bloomberg.com/news/2012-02-13/westminster-judge-vets-ears-tails-testicles-to-pick-best-dog.html

Oscar’s is wearing his red swiss collar which was purchased at Alpenschatz. They have a temporary store in the basement of Hotel Pennsylvania for the Westminster Kennel Club shows. Otherwise their website is linked below.

http://www.alpenschatz.com/xindex.htm